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May 2010 - Jasper Group and its brands, JSI, Community, and Klem are leaping forward with both feet. Whether or not you have seen us before, make sure we’re on your list this year. If for no other reason than to see the coordinated, signature styled attire by our very own, Mike Elliott. |
“We strived to achieve an industrial look that takes our visitors on a journey back to the nuts and bolts of making quality furniture built to stand the test of time. A walk through our showroom reminds one of the timeless beauty of furniture that is caringly hand-crafted,” said Ashley Werner, Director of Marketing. Looking through our front window you will see the bold new finish collection bringing a fresh twist to our classic Boston series, mirrored with colorful graphics accentuating the retro industrial theme telling our story. As you navigate through the long, narrow space, the center isle displays our refreshed JSI casegoods series. And whether you veer to the right or the left, you’ll see our breadth of offering by each brand. A glass enclosed private meeting space completes the showroom. |
We’ve been working really hard the past few months; we’ve been making some noise; and all the while having fun and showing some spunk. “Our presence at NeoCon is key in all that we are working to accomplish” stated Company President Mike Elliott. The overall atmosphere exudes both charm and excitement. With our distinctive personality, new branding, and six new products, you won’t want to miss the new exhibitor displaying in space 3-111. |
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February 2010 – VALUE. ATTITUDE. FLEXIBILITY. FOCUS. SOLUTIONS. INTEGRITY. Principles not just on paper, but principles that Jasper Group employees have lived by since opening their doors over 80 years ago. These same values provided the inspiration for the company’s new look. “We knew we needed a graphic representation of the attributes of our people, our business, our products, our philosophies. We wanted to communicate through our logos what people experience when they visit us in Jasper,” said Ashley Werner, Marketing Director. “From the fun atmosphere and energetic attitudes of our people to our uncompromising position on sustainable production and design, our new logos reflect the forward thinking value-centric way we operate.” |
While most companies have battled through this tough economy by cutting programs, eliminating jobs, and halting growth plans, Jasper Group with its family of brands, JSI, Community and Klem, has been busy building onto its strategy ways to become a total solutions provider for the furniture industry. As market momentum began to slow late in 2008, the company saw this as an opportune time to reorganize, realign, and come out strong. “We saw this incredible opportunity when maximizing the strengths of each brand to provide a complete package offering – a total solution with one seamless point of contact,” continued Werner. “To convey this, our graphics needed to visually relate so people know our brands are part of a whole.” |
February 2010 - Our enhanced Finale series will be replacing the current Finale product. Any orders received after February 1st will be entered as the new Finale product. For information on how to order discontinued items, please contact customer service for special pricing and order details. |
Overhead bridge storage units are supported by storage towers eliminating the need for wall support. Double height storage overhead cabinets paired with an optional paper management shelf make the most of limited square footage. Glass and acrylic accents are available with white or mocha back painted surfaces for expanded color personalization. Finale boasts beautiful maple or cherry veneers with five edge and six hardware options for added flexibility when creating style and function for today’s private or open plan spaces. |
December 2009 - Jasper Group and JSI, its furniture brand for business interiors, are proud to announce the GREENGUARD Certification of the Vision Laminate Casegoods series. JSI’s Vision provides a casegoods solution with maximum design and function at an unbelievable value in laminate plus a mix of materials such as glass, veneer, acrylic or metal. Vision kicks off a new agreement with GREENGUARD for Jasper Group, as they have just penned a letter of intent with the indoor air quality authority to certify all products in all three of their brands through the months to come. Jasper Group is also parent company to Klem, its hospitality furniture brand, which has been GREENGUARD certified for its Vision Laminate Casegoods series as well. Community, Jasper Group’s furniture brand for public use, will launch additions to the Vision collection in 2010. |
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The story of sustainability is nothing new for JSI or Jasper Group. Jasper Group has a deeply rooted philosophy of partnership with its environment. “For eighty years we have been striving to do the right thing as an environmental partner, because it’s the right thing to do.” said President and CEO, Mike Elliott. “It is essential for the long term protection, preservation and sustainability of our environment for generations. We do not chase or pretend to be every shade of “GREEN” but endeavor to make the positive impact that a sustainable wood manufacturer can make for its customers and all stakeholders.” |
3-111 Extreme Makeover in Time for NeoCon
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More Finale Casegoods…
